Welcome to Market & Action’s Blog for authors!

Ever wonder how bestselling authors catapult their books into readers’ hands? We break down how bestselling authors market their books and show you how to adapt those strategies for your own author journey!

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CASE STUDY - ANA HUANG

Discover the marketing tactics Ana Huang used to grow her dedicated fanbase, from Wattpad beginnings to viral BookTok sensation. Learn how her social media engagement, strategic book launches, and self-publishing savvy fuelled her rise as a bestselling romance author.

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Case Study: Michael J. Sullivan

Discover how bestselling fantasy author Michael J. Sullivan built his audience from scratch—using free giveaways, targeted promotions, and email fan communities. Learn actionable marketing strategies that helped him break into Amazon’s top charts and land major publishing deals. Perfect for novelists looking to connect with readers and grow their career.

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CASE STUDY - REBECCA YARROS

Learn how a targeted influencer campaign, smart hashtag strategy, and premium editions turned a romantasy novel into a global phenomenon.

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Case Study - Lisa GEnova

Lisa Genova was rejected by over 100 agents - but two years later she landed a publishing deal and was in the bestsellers list for her novel Still Alice. Find out how Lisa focused on building a platform and demonstrating that her book had an audience!

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Giving Your Book Away!

Giving your book away seems like an odd way to drive sales - but it can be a highly effective marketing strategy!

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