
Welcome to Market & Action’s Blog for authors!
Ever wonder how bestselling authors catapult their books into readers’ hands? We break down how bestselling authors market their books and show you how to adapt those strategies for your own author journey!
CASE STUDY - ANA HUANG
Discover the marketing tactics Ana Huang used to grow her dedicated fanbase, from Wattpad beginnings to viral BookTok sensation. Learn how her social media engagement, strategic book launches, and self-publishing savvy fuelled her rise as a bestselling romance author.
Case Study: Michael J. Sullivan
Discover how bestselling fantasy author Michael J. Sullivan built his audience from scratch—using free giveaways, targeted promotions, and email fan communities. Learn actionable marketing strategies that helped him break into Amazon’s top charts and land major publishing deals. Perfect for novelists looking to connect with readers and grow their career.
CASE STUDY - BELLA ANDRE
Discover how Bella Andre transformed her finished manuscript into a bestselling romance series!
The Secret to Marketing Your Book When You Hate Marketing
Spreading yourself thin across every possible social network is a recipe for burnout. As an introvert, your energy is precious, so focus it where you can thrive.
How to Sell Your Book Without Feeling ‘Salesy’
Selling your novel doesn’t have to feel pushy or uncomfortable…here’s how.
CASE STUDY - REBECCA YARROS
Learn how a targeted influencer campaign, smart hashtag strategy, and premium editions turned a romantasy novel into a global phenomenon.
Case Study - Lisa GEnova
Lisa Genova was rejected by over 100 agents - but two years later she landed a publishing deal and was in the bestsellers list for her novel Still Alice. Find out how Lisa focused on building a platform and demonstrating that her book had an audience!
Giving Your Book Away!
Giving your book away seems like an odd way to drive sales - but it can be a highly effective marketing strategy!
CASE STUDY - COLLEEN HOOVER
Discover how Colleen Hoover launched her first novel, and what drove the success of her book sales years after they were published.
Case Study - Andy Weir
Discover the unique approach that led Andy Weir to become a global best-selling author…unintentionally!
CASE STUDY - Harry Potter!
How did Barry Cunningham and JK Rowling commence marketing for the global bestselling novel Harry Potter?
DO I HAVE TO MARKET my book IF I HAVE A PUBLISHER?
And why you should never rely on a publisher to market your book.
FIRST IMPRESSIONS MATTER
The importance of your book’s cover…and finding a designer to bring it to life!